Woman taking pictuers on Iphone in Amsterdam
5 reasons why you can not repost your photography to much
I started thinking about tweets and retweets and reposting on facebook last night when in my social media research, I came across an article about the best time to tweet. In this article social media expert and entrepreneur Guy Kawasaki ( @GuyKawasaki ) was mentioned and the way he treats his tweeting. He tweets and then he retweets that same tweet 3 more time that day. This was seen by some as a kind of spam. I do disagree with that for 5 simple reasons.
People tend to think every thing from their perspective. This is quiet normal and understandable. What people tend to forget is that you and your tweets are not only meant for them. However much they would like you to be tweeting just for them, you have got a wider audience. To reach wide audience you can not allow yourself to be too polite. This means you will have to post and repost. There is no coincidence that big companies like Nike and Coca Cola have their logo plastered all over the place. They don’t want you to forget them and with all the things thrown at us these days in form of social media and advertising. Forgetting is easy. The easiest of all in fact. Therefore you will have to find this thin line between posting, reposting and spamming.
As a follower of many photographers around the world I am not always awake when they are and if, they are on the road and tweeting, it is only when they are in my time zone and I am looking at tweets that I come across their postings. I some times miss not seeing a tweet from guy like John Paul Caponigro ( @jpcaponigro ) because he tweets about more than photography and very often I like what he is thinking and tweeting. To me it seems that John is not retweeting his tweets and because we are living in different timezones and he travels a lot, it is in fact a coincidence that rules whether I see his tweets or not. I could, of course, go to some lengths to ensure that I see his tweets but If I were to do that for all those I follow I would be in trouble and would probably spend my day doing nothing but reading tweets.
One other photographer and jazzist I do follow, on the other hand, retweets his first tweets and blog posts on a regular basis spread throughout a the week. William Carter (@ByWilliamCarter) makes sure that I see his postings and to me it feels more like a service than spam. He is not like a competitor to my Good Old Company leather business. This company (whose name I shall not mention ) spams the twitter feed every half an hour throughout a month with the same posting. Worst of all, it's the lamest of lame jokes to be found. But for him it seems to work because he keeps on doing it and has for some months now. This just anoys me but sometime's you have to keep an eye on the competitors.
I took a break from posting my photography because I was putting all my energy into this new leatherwork startup. Good Old Company. Now that I am going to start reposting both old an new work I wanted to do it in a good manner and hopefully reach out to the bigger part of my followers that are spread around in the world in different timezones. This is why I weigh in on pros and cons of picture posting.
Here are the reasons as I see them.
1. There are millions upon billions of tweets every minute and you want to be seen and heard.
2. You want followers beyond your next of kin and your nearest environment.
3. People are most likely to be looking at twitter on the smart phone when commuting. You want to reach them also when they are near a good computer screen.
4. Pictures do look better big on a computer screen, than on ipad or smartphone. You want people to enjoy your pictures at their best.
5. You want to make sure your followers are following your work, no matter where they live. You are serving them by reposting, not spaming.
Stay tuned, stay happy and keep on snapping.
Kristjan Logason is an Icelandic photographer based in Norway at the moment, where he mainly works in fine art and commercial fine art photography.Kristjan owns and runs The art of Icelandic photography.You can contact Krissby phone: +47.916.62749