Believe in your self and your photography

DropBelieve in your self. It is easy to say but often harder to do. I have gone through the stages from hyper believe to no believe and back. I do not recommend the hyper believe as you can come across as an arrogant person. Still to be able to land some clients and do your job, self assurance is necessary and it can get you a long way. On the other hand if it backfires you can be in deep trouble and loose a potential lifetime client. 


I had one such moment when I was starting out. I had been trying to get an advertising agency as my client, but it was hard. They where dealing with the best advertising photographers in Iceland at that time and even though I felt I was bringing some thing new to the table it was not enough to get a real brake. Some bread crumbles fell my way but nothing major, except if the image was to be really "artistic" - meaning some thing totally different than what people was used to. Then one day I got a Phone call from their art director. They needed an image and it had to be a really good image. They where starting a new campaign for a financial company and if I could deliver this image there would be more work in the future.

Needless to say I was very exited until she said the devastating sentence. We have contacted A and also B Photographers and they are both occupied, so we will have to trust on you. Grate! once again I was the third wheel, but this time I might be able to show them what I could do. If they could do it I could do it. So bring it on. What is the motive.

It is a drop and it it will have to look like a cartoon drop. O.k I thought and tried to grasp for some air knowing this was going to make or brake me. I can do that, I said with confidence. Are you sure The art director asked. This is a very important client and we need the image ASAP. Can you send me the layout, I asked, knowing it would buy me time. I will have it by you to day. Please contact me asap if you think you can not do this, Then we will have to find some one that can.

Boom! There she said it once again. I was being given the big test and I better deliver or be doomed dead. I managed to deliver. It was not easy. In fact I stayed up more or less for three days and my studio was a total mess in the end. I had to go to all the books I owned and borrow some to. I had to find a way as there where no high speed flashes available in Iceland. I knew how this could be done but did not have the equipment do do it. The solution was therefore to access the problem from the other end. Slow the drop down. By using syrup I killed two birds in one shot. I got the golden look they where after and got the drop big enough and falling slow enough for me to catch it with a hand held flash stopped down to 1/125 of power. It gave short enough flash duration to freeze the drop. I delivered the image and it got a nomination in AAA (Icelandic advertising awards) Since that day this advertising agency H:Nhas been my best client that I love working with.

Kristjan Logason is an Icelandic photographer based in Norway at the moment, where he mainly works in fine art and commercial fine art photography.Kristjan owns and runs The art of Icelandic photography.You can contact Krissby phone: +47.916.62749